Most Innovative Jeweller 2017

We are pleased to announce that we have received the award as the most innovation jewellery company in Hong Kong! We received this award during the Hong Kong Awards Night, hosted by the MediaZone Group, which is Hong Kong’s biggest prize ceremony for companies, where those that have made an impact and stood out throughout the year receives various awards.

For us, a relatively young jewellery brand, this is certainly an immense honour. First of all, we would like to express a big “thanks” to all those who have worked with us and supported us throughout the year.

 Most Innovative Jeweller 2017 - EJJ

Innovation

EJJ Hong Kong Award

Receiving the award as the Most Innovative Jewellerattests to our efforts in being unique and that we are doing some stuff right.

EJJ is an attempt to think and be different in an industry that is huge, and from the outset, seem significantly saturated. From our early beginnings, we sought to fill a gap between mass-produced cheap products and high-end luxury jewellery.

For our 925 Sterling jewellery, we seek to differentiate ourselves from others by greatly utilising 3-dimensional products and diamond-cutting which makes our products move and sparkle elegantly, as well as finishing done by hand. As such, we believe we keep ourselves unique and avoid that competitors can copy us easily — while continuously staying on the look-out for new innovative and interesting ways of doing things.

We often get the question of why we are producing in Italy and not elsewhere. Well, the main reason to that is based on quality. With our co-operators and developers in Italy, we know that they are capable of meeting and maintaining our needs. Therefore, we are more than willing to incur higher production costs to maintain the very highest quality and the customers continued confidence — rather than to move our production to a country with cheaper labour and product costs.

The Road Ahead

As of today, our products are available in 8 shops in fashionable shopping malls in China, and a selection is also available here on our website.

Looking towards the future, we have many goals and milestones we work towards. One of our larger overall goals is surely to become a leading international jewellery brand within our niche. There’s a lot of things we have planned for the time ahead, such as expanding into various clothing lines and jewellery shops both in Asia and Europe. We are also about to launch our Moissanite collection, which is a relatively new synthetic diamond which inhibits similar properties and qualities as a natural diamond — but only costs a tenth of the price. Furthermore, we are currently developing our male collection which will include cufflinks, tie clippings and more. So stay tuned for those new arrivals!

Final Words

Lastly, to receive such an award, and the recognition that follows, is truly an honour. It is especially crucial to us and our future work ahead as it will naturally increase both exposure and the credibility to our jewellery brand.

Thanks!

 

Photo credit: Chris Lau & Magnus Kun